Run live A/B experiments in your slides.

Your audience scans a QR code to participate

Start from a real experiment

A library of experiments, ready to run live.

Every A/B activity starts from a library of ready-to-run behavioral experiments — famous studies in framing, anchoring, pricing, and choice architecture, staged for a live audience. Split the room at random, collect votes on their phones, and let the result make your point better than a slide ever could. A few of the presets:

Framing & loss aversion

Surgery survival vs mortality

The identical operation, described two ways — one in survival, one in mortality.

A surgery has a 90% survival rate. Would you do it?

A surgery has a 10% mortality rate. Would you do it?

What the room reveals — It’s the same statistic, but the “survival” half of the room says yes far more often. Nothing changed except the words — the cleanest way to show an audience that framing quietly steers the choices they think they’re making rationally.

Anchoring

Salary anchor

The same role and the same candidate — only the recruiter’s opening number differs.

“Our budget is $80k.” What’s a reasonable counter?

“Our budget is $130k.” What’s a reasonable counter?

What the room reveals — Counters land right beside whichever figure was named first. The room watches itself get anchored in real time — the sharpest possible cold-open for a negotiation, sales, or hiring session.

Halo & expectations

Wine price tag

One Cabernet, poured for both halves of the room, wearing two different price tags.

Rate this Cabernet. (Retail: $10.)

Rate this Cabernet. (Retail: $90.)

What the room reveals — The “$90” half rates it higher — the same wine tastes better when it costs more. Expectation shapes experience, proven live for any pricing, branding, or customer-experience talk.

Choice architecture

Economist subscription

One shared question, with a single “useless” option slipped into half the menus.

Web only — $59 · Print + Web — $125

Web only — $59 · Print only — $125 · Print + Web — $125

What the room reveals — Almost nobody picks print-only — but its presence makes the $125 bundle look like a bargain, and group B upgrades in droves. Live proof that the arrangement of the options is itself a lever. Gold for product, pricing, and UX teams.